Vikas Diamond Co.





	Vikas Diamond is the sister concern of Vikas chain & jewelry Pvt. Ltd. Chandni Chowk (V.C.J.) V.C.J. is one of the oldest and trust worthy name in the field of gold chains. This company is enriched with the experience of its founders (Sh. Ram Avatar Verma & Dinesh Verma) They are one of the leading manufactures and wholesalers of gold chains and also involved in import of gold jewellery. Its presence is prevalent in more than 10 state.
	Easy availability and affordable prices have turned diamond dreams into reality besides providing a great shopping experiences, very much attuned to the educated mind set of today’s youth. Branding and resultant MRP culture trust level in D.J (Diamond Jewellery) the Indian Diamond Industry has heavily promoted diamonds as a visible investment option, as fashion assesory and romanticized it as an external treasure. Today Diamond jewellery is “haute”. Women with disposable incomes and hectic lifestyle prefer to wear jewelry to accessorize a range of clothing, from saree to business suits. Diamond Jewelry caters to women of every class and budgets. This also means one can buy a diamond for a little amount of Rs. 3000 for those who wants to keep in touch with tradition a lot of gold jewelry is fused with intricate diamonds. Our diamond jewellery is available in a variety of styles which suits to any budget. It is easy to select that item of diamond jewelry for a special occasion. In other words of entry of diamond jewelry has winded the choice web for consumer. Diamond engagement rings, diamond vivah jewellery are hot now a days. A significant shift is seen with diamond jewelry being the first preferences as gifts. These shifting trends indicate that neglecting consumers demand for diamond jewelry would be determinals to the business. D.J. is the need of the future customer which has to be met, if we are not able to do so, he may just walk into other store. Today India ranks number 3 in domestic diamond consumption after U.S.A. and Japan, but the gap between 2 and 3 is closing rapidly India has since long been considered the largest supplier of loose diamond & diamond jewellery.